Online Ads Are Links Too | What’s Your Link Strategy?
by Lisa on Jan.29, 2010, under Advertising, SEO
How does an online ad help me? They are links too! If you are trying to build a link strategy as part of your search engine optimization (SEO), you need to diversify! Don't put all your eggs in one basket. While organic search optimization is weighted higher than paid links; these ads are still links back to YOUR website. Every online ad contains...
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:Interactive advertising, Linking, online ads, Search Engine Optimization, SEO
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So What Is Your Business Supposed to Be Blogging About?
by Lisa on Jan.03, 2010, under Blogging
So you've come to one of the free advertising seminars that the Palm Beach Post has hosted. You've listened very closely and scribbled down so many notes. And right now you're thinking, "What do I do with it all? Where do I start?" Everyone knows I am 100% for businesses involving themselves in social media and blogging. I'm gong to take blogging just a little further and give you some ideas of what you should blog about. So here's a------->
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:Blogging, business marketing
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Google Analytics – Tracking Your Site’s Performance
by Lisa on Dec.12, 2009, under SEO
Anyone who knows me knows that I am a huge fan of Google Analytics. I love the ease of use, the data it has the ability to gather, and it's FREE!! You can view Google Analytics by visiting the site at Google.com/analytics. You have to sign up for a Google Analytics account but it's free. Then you'll be prompted to provide some important information about your site. Then Google Analytics will give you some code that you will need to enter on the pages of your website you want to track. You'll need to make sure you post the code immediately after the
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