Lisa Lambert

For sometime, SEO or search engine optimization has been treated like the ugly stepchild of digital marketing.  People often think its too complicated and is ...

It's important that we build relationships with the people who visit our websites. You want to build relationships with visitors because you want to convert those visitors into leads and sales. Today's post is courtesy of Jay Berkowitz of TenGoldenRules.com. Jay is ------>

How does an online ad help me? They are links too! If you are trying to build a link strategy as part of your search engine optimization (SEO), you need to diversify! Don't put all your eggs in one basket. While organic search optimization is weighted higher than paid links; these ads are still links back to YOUR website. Every online ad contains...

So you've come to one of the free advertising seminars that the Palm Beach Post has hosted. You've listened very closely and scribbled down so many notes. And right now you're thinking, "What do I do with it all? Where do I start?" Everyone knows I am 100% for businesses involving themselves in social media and blogging. I'm gong to take blogging just a little further and give you some ideas of what you should blog about. So here's a------->

Just today I had a co-worker asking me some questions about Google Images. He just wanted to understand Google Images better. This lead to a conversation about ALT Tags, Google ruling the world, etc. I could talk about this stuff all day, but I won't ------>