Lisa Lambert

For sometime, SEO or search engine optimization has been treated like the ugly stepchild of digital marketing.  People often think its too complicated and is ...

How does an online ad help me? They are links too! If you are trying to build a link strategy as part of your search engine optimization (SEO), you need to diversify! Don't put all your eggs in one basket. While organic search optimization is weighted higher than paid links; these ads are still links back to YOUR website. Every online ad contains...

Anyone who knows me knows that I am a huge fan of Google Analytics. I love the ease of use, the data it has the ability to gather, and it's FREE!! You can view Google Analytics by visiting the site at Google.com/analytics. You have to sign up for a Google Analytics account but it's free. Then you'll be prompted to provide some important information about your site. Then Google Analytics will give you some code that you will need to enter on the pages of your website you want to track. You'll need to make sure you post the code immediately after the tag. After you insert the code Google Analytics can ----->

So what is SMO? It's just fine tuning your site so that it is more easily linked to from social media sites. SMO is like SEO in that you utilize important keywords and ---->

SMO or social media optimization is just an extension of your SEO efforts. You can use social media to generate links that can help your website rank well organically in search ----->